Learn to attract your customer's attention

Do you have too many cooks in your website kitchen? When you’re on a small (or one person!) marketing team, it can be a challenge to keep track of all the text living on your website. Everyone in your organization pushes to highlight different product features and before you know it your message is lost in a bloated swarm of useless numbers or obscured by a gargantuan, mile-high word wall. Customers hate homework. If you’re hiding the most important info about your product or service behind homework disguised as web copy, your customer will move on—and quickly. Time to dig out from underneath the crushing weight of a sale-losing website! In today’s Afternoon Snack we run down 3 quick tools you can use to organize your website in a way that captivates customers and closes sales. This video shares 3 really good places to start, but we’ve got way more. Pick up some more ways on how you can bust through the bricks of those convoluted word walls: 💡 Get More! Bonus Tips & Tricks: Smart Strategies for Blending Tech Heavy Data-Sheets with Attention-Grabbing Features: https://youtu.be/rVTU7IlcVEo 💡💡5 Smart Strategies for Blending Tech Heavy Data-Sheets with Attention-Grabbing Features: https://www.jargongist.com/post/techheavydata 💡💡💡 Grab the Goods: 5 Ways to Transform Tired Tech Specs into Content Customers Crave: https://go.jargongist.com/contentthatsells

We don’t all have the 150-person marketing team that a lot of the books and blogs think we do. More often than not, our to-do lists think we’re staff-stacked, too. Updating your website is probably somewhere in the cobwebs of tasks you’d like to tackle, but maybe it keeps rolling down the list of things you can’t quite get to yet. No sweat! Here’s a quick website fix you can make TODAY. THIS page of your website is way more popular than you think, and it’s not too much work to give it some quick tweaks that’ll make a big difference. In this Afternoon Snack, we’re sharing 3 fast things to think about that will liven up your all-powerful ABOUT US page in no-time! After all, you’ve gotta stand out from the competition. Quit hiding in the weeds and use this page to announce why your business is a rockstar! 🏅🏅🏅 Really ready to up your game? Here’s more tips and tricks to enliven that boring About Us page: https://www.jargongist.com/post/valueproposition

It sounds very tempting to load your website with numbers. After all, they’re the foundation of features highlighting why your product or service rocks. But we’re not all Mensa-level interpreters of numbers, and most of us find them overwhelming, exasperating, and confusing. You don’t want your potential customers to feel like they’re in one of those nightmares, late for an exam! In this Afternoon Snack, we chat about some really cool ways you can tweak how you communicate numbers on your website. Use these word tricks and brain games to start captivating your customer’s attention. Want some more ways you can really make numbers count? Time to bust through the bricks of those number-drenched word walls. We’ve got you covered: 💡 How to write content with numbers and data (because most people don't care): https://www.jargongist.com/post/marketingnumbers 💡 Does your content get more furrowed brows than clicks? Learn how to turn that 'huh?' into an eager 'WOW!': https://go.jargongist.com/contentthatsells/

Some websites are obsessed with confusing people! If you’re using your website as a dumping ground to cram in as many words, features, and details as you possibly can—you’re succeeding at one thing. Losing customers and sales. In today’s Afternoon Snack, we’re chatting about a few tools you can use to keep your website streamlined, organized, and crystal clear for closing sales. 💡 Is Your Website Losing Customers by Giving *Too Much* Information? Here's how to know: https://www.jargongist.com/post/toomuchinformation 💡 Not everything is important: A quick guide on how to prioritize your product features: http://www.jargongist.com/post/prioritize-your-product-features 💡 Free Download! 5 Ways You Can Transform Tired Product Specs into Content Customers Crave: https://go.jargongist.com/contentthatsells

Low click-through rates, high bounce rates, and few customer leads. Sound familiar? Confused, bored visitors aren’t going to stick around your site—and they’re definitely not going to turn into customers. Wake web visitors from their keyboard nap and use your words to create an invigorating, captivating website! This Afternoon Snack highlights TWO kinds of things you can delete from your website RIGHT NOW to refund that one-way ticket to snoozeville: 💡 A disingenuous, people-third solution sure to sabotage your success: https://www.jargongist.com/post/valueproposition 💡The most neglected page on your website: https://www.jargongist.com/post/neglectedwebpage

White papers and case studies are such a powerful driver of customer interest. But so many companies see them as a simple checkbox on their to-do list and don’t give them the creative care they deserve. So they end up reading like droning textbooks or a monotonous mumble of laboratory findings. Are your white papers putting your customers straight to sleep? Bust the dreary lullaby model! White papers and case studies can be an awesome way to drive new business. This Afternoon Snack dives into 4 slices of advice to spice up these dull documents and start attracting customer interest! Here’s more tips and tricks to enliven those boring white papers for good! 💡 How to structure white papers that get attention: www.jargongist.com/post/whitepaperstructure 💡 B2B content that attracts customers: How to promote case studies, articles, and white papers: www.jargongist.com/post/contentpromotion 💡How to write white papers that don’t send your customers for a nap: www.jargongist.com/post/nonsnoozywhitepapers

I was going to share a few working from home tips, but I decided to say the truth instead: if you need to work in bed in your pajamas until noon—just go ahead and do it. So many entrepreneurs and small business owners rail on impossible-to-achieve schedules as if infinite productivity is so easy to achieve—if only you worked harder. Quarantine can feel isolating, quarantine can feel strangling. Instead of posting a top 10 list, I decided to chat (actually completely off-the-cuff for once) about how it is challenging for me, challenging for you, and how we can all stop striving for the ludicrous modern goal of “looking busy.”

A value proposition is a powerful way to let people know why your business exists. But instead of writing one that screams from the rooftops and inspires customers, most companies murmur softly in dry, boring, robotic, and snooze-worthy words. 🚨 If you’re “leveraging,” “harmonizing” or offering a “world-class solution,” your value proposition needs a wake up call. In today’s Afternoon Snack we dare you to throw away that stuffy thesaurus and quit translating your powerful, conversational soul into a dull pile of business jargon. In this Afternoon Snack, we share the top 3 easy ways you can speak courageously, and make big changes in your business just by explaining to the right customer what you do in a clear, concise, and personable way. Turn over a new leaf for your business! Check out even more info, packed with awesome examples: https://www.jargongist.com/post/valueproposition

Most people have an extremely challenging time grappling with and visualizing numbers. Let’s chat about some tips, tricks and ‘totems’ for creating compelling marketing messages when you’re working with a lot of numbers and data. *** Check out the full post, “Are you losing sales by giving your customer too much information?”: https://www.jargongist.com/post/marketingnumbers *** Want to learn more about the referenced study, Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy"? https://journals.sagepub.com/doi/abs/10.1177/0963662514549688 *** Then watch this guy make huge foods: https://youtu.be/syH0oN_B4g0