tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!

Larissa Lewis

Reverse the "curse of knowledge" with these 3 brain-tested writing hacks

Reverse the “curse of knowledge” with these 3 brain-proven writing hacks.

Larissa Lewis

What is a brand personality? [a writer’s guide]

Learn how to use the magic of a brand personality in your copy and content writing!

Larissa Lewis

Become a better writer by cozying up to WEIRD

Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.

Larissa Lewis

I write (and get!) hundreds of sales emails per week—here’s what works

As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...

Larissa Lewis

Write spectacular content by defeating these 3 dangerous assumptions

It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.

Larissa Lewis

How to structure white papers that get attention

Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.

Larissa Lewis

Writing about numbers? Here's how to hook readers—even lifelong numberphobes

Captivate customer attention by applying these clever ways to convert numbers into things people care about.

Larissa Lewis

5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features

When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.

Larissa Lewis

Are you losing sales by giving customers too much information?

Your website should help customers through the process of making the best choice, not assign them a hefty research project.

Is your writing sleepily head-scratching
or undeniably mind-blowing?

Become a better writer
who can turn 🤔 into 🤩!