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tIPS & TRICKS
Become a better writer who can turn š¤ into š¤©!


Do big words actually make you sound smarter?
Do jumbo words make us look like weāre shattering IQ recordsāor do they scare readers away faster than an epic whiff of Axe body spray?

Larissa Lewis
Feb 7, 20234 min read
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Reverse the "curse of knowledge" with these 3 brain-tested writing hacks
Reverse the ācurse of knowledgeā with these 3 brain-proven writing hacks.

Larissa Lewis
Jun 6, 20226 min read
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![What is a brand personality? [a writerās guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.webp)
![What is a brand personality? [a writerās guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.webp)
What is a brand personality? [a writerās guide]
Learn how to use the magic of a brand personality in your copy and content writing!

Larissa Lewis
Apr 27, 202212 min read
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The writing ritual Iām creating a cult around
Learn to wield the power of high-octane starts to break down perceived obstacles and bust through procrastination!

Larissa Lewis
Apr 14, 20225 min read
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Donāt be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.

Larissa Lewis
Mar 31, 20225 min read
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One writerās wild ride down audio rabbit holes
When my eyes finally glaze over from reading, writing, and researching for the day, I'm checking out bizarre and wild, psyche-rocking audio.

Larissa Lewis
Mar 23, 20224 min read
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Why is it so hard to write about ourselves?
Impostor syndromeāit needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose

Larissa Lewis
Mar 15, 20226 min read
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Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.

Larissa Lewis
Mar 8, 20226 min read
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Write spectacular content by defeating these 3 dangerous assumptions
Itās time to defeat the common copywriting assumptions that kill the effectiveness of your web content.

Larissa Lewis
May 27, 20214 min read
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How to write white papers that donāt send your customers to snoozeville
White papers donāt have to be boring! The most successful ones often read like the natural extension of a conversation.

Larissa Lewis
Jan 23, 20207 min read
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A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how youāre able to help your dream customer. Here's how to craft a compelling āvalue proposition.ā

Larissa Lewis
Dec 4, 20194 min read
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Writing about numbers? Here's how to hook readersāeven lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.

Larissa Lewis
Jul 10, 20196 min read
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5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.

Larissa Lewis
Jun 20, 20194 min read
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