Larissa LewisApr 27, 202212 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisApr 7, 20224 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisJan 23, 20207 minHow to write white papers that don’t send your customers to snoozeville White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa LewisJul 10, 20196 minWriting about numbers? Here's how to hook readers—even lifelong numberphobesCaptivate customer attention by applying these clever ways to convert numbers into things people care about.