Larissa LewisFeb 74 minDo big words actually make you sound smarter?Do jumbo words make us look like we’re shattering IQ records—or do they scare readers away faster than an epic whiff of Axe body spray?
Larissa LewisApr 27, 202212 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisMar 31, 20225 minDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa LewisDec 4, 20194 minA disingenuous, people-third solution sure to sabotage your success You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa LewisJul 10, 20196 minWriting about numbers? Here's how to hook readers—even lifelong numberphobesCaptivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa LewisJun 20, 20194 min5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing featuresWhen dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa LewisJun 13, 20195 minAre you losing sales by giving customers too much information? Your website should help customers through the process of making the best choice, not assign them a hefty research project.