tIPS & TRICKS
Learn how to make your subject matter easy to digest and fun to read about

As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros crawling for email addresses to fire off cold pitches. As a writer, I read each and every one I get! Yes, I said it—I love reading cold sales pitches (even the ones that end up in SPAM)—almost as much as I appreciate helping people write effective ones. Businesses are pitching to me just as clients use my writing to pitch to theirs. In any m