Larissa Lewis
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
- Jun 24, 2021
- 7 min
Think B2B writing is %&$! scary? Face your fears with these 8 writing tips
It’s time to face your fears! Here are 8 writing tips to help you tackle your next writing assignment with confidence.
Larissa Lewis
- Jun 20, 2019
- 4 min
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
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