Larissa Lewis
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
top of page
tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
- Mar 31, 2022
- 5 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
- Nov 13, 2019
- 4 min
3 ways your digital content can set the mood for sale-closing conversation
Does your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa Lewis
- Jul 10, 2019
- 6 min
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
- Jun 20, 2019
- 4 min
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
Larissa Lewis
- May 16, 2019
- 4 min
Not everything is important: A quick guide on how to prioritize your product features
Here are some quick ways to sort industry-laced jargon from the true ‘wallet-openers’ - the slam-dunk features that will motivate...
Larissa Lewis
- May 6, 2019
- 4 min
The 3 easy Cs that take your customer from confused to convinced
Are you losing your customer simply because your words lack focus? Learn how to use these 3 simple content filters.
bottom of page