Larissa LewisApr 7, 20224 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
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Larissa LewisNov 13, 20194 min3 ways your digital content can set the mood for sale-closing conversationDoes your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa LewisJul 10, 20196 minWriting about numbers? Here's how to hook readers—even lifelong numberphobesCaptivate customer attention by applying these clever ways to convert numbers into things people care about.