Larissa Lewis
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
- Mar 8, 2022
- 6 min
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
- Sep 23, 2021
- 11 min
I write (and get!) hundreds of sales emails per week—here’s what works
As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...
Larissa Lewis
- May 27, 2021
- 4 min
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
- Jan 31, 2020
- 7 min
How to structure white papers that get attention
Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa Lewis
- Jan 23, 2020
- 7 min
How to write white papers that don’t send your customers to snoozeville
White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa Lewis
- Jun 20, 2019
- 4 min
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
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