Larissa Lewis
Do big words actually make you sound smarter?
Do jumbo words make us look like we’re shattering IQ records—or do they scare readers away faster than an epic whiff of Axe body spray?
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
- Apr 14, 2022
- 5 min
The writing ritual I’m creating a cult around
Learn to wield the power of high-octane starts to break down perceived obstacles and bust through procrastination!
Larissa Lewis
- Apr 7, 2022
- 4 min
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
- Mar 31, 2022
- 5 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
- Mar 23, 2022
- 4 min
One writer’s wild ride down audio rabbit holes
When my eyes finally glaze over from reading, writing, and researching for the day, I'm checking out bizarre and wild, psyche-rocking audio.
Larissa Lewis
- Mar 15, 2022
- 6 min
Why is it so hard to write about ourselves?
Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose
Larissa Lewis
- Mar 8, 2022
- 6 min
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
- Jan 23, 2020
- 7 min
How to write white papers that don’t send your customers to snoozeville
White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa Lewis
- Dec 4, 2019
- 4 min
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
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