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tIPS & TRICKS
Become a better writer who can turn š¤ into š¤©!


Do big words actually make you sound smarter?
Do jumbo words make us look like weāre shattering IQ recordsāor do they scare readers away faster than an epic whiff of Axe body spray?

Larissa Lewis
Feb 7, 20234 min read
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The writing ritual Iām creating a cult around
Learn to wield the power of high-octane starts to break down perceived obstacles and bust through procrastination!

Larissa Lewis
Apr 14, 20225 min read
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Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!

Larissa Lewis
Apr 7, 20224 min read
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Donāt be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.

Larissa Lewis
Mar 31, 20225 min read
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One writerās wild ride down audio rabbit holes
When my eyes finally glaze over from reading, writing, and researching for the day, I'm checking out bizarre and wild, psyche-rocking audio.

Larissa Lewis
Mar 23, 20224 min read
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Why is it so hard to write about ourselves?
Impostor syndromeāit needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose

Larissa Lewis
Mar 15, 20226 min read
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Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.

Larissa Lewis
Mar 8, 20226 min read
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How to write white papers that donāt send your customers to snoozeville
White papers donāt have to be boring! The most successful ones often read like the natural extension of a conversation.

Larissa Lewis
Jan 23, 20207 min read
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A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how youāre able to help your dream customer. Here's how to craft a compelling āvalue proposition.ā

Larissa Lewis
Dec 4, 20194 min read
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Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.

Larissa Lewis
Jun 13, 20195 min read
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