Larissa LewisSep 23, 202111 min readI write (and get!) hundreds of sales emails per week—here’s what works As a business owner, I get hundreds of sales emails per week. You can count up its many bonuses, but LinkedIn is a hotbed for sales pros...
Larissa LewisMay 27, 20214 min readWrite spectacular content by defeating these 3 dangerous assumptions It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa LewisJun 13, 20195 min readAre you losing sales by giving customers too much information? Your website should help customers through the process of making the best choice, not assign them a hefty research project.