Larissa LewisFeb 7, 20234 minDo big words actually make you sound smarter?Do jumbo words make us look like we’re shattering IQ records—or do they scare readers away faster than an epic whiff of Axe body spray?
Larissa LewisApr 27, 202212 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisApr 7, 20224 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisMar 31, 20225 minDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.