Larissa LewisApr 2712 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisApr 74 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisMar 315 minDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa LewisJan 24, 20207 minHow to write white papers that don’t send your customers to snoozeville White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa LewisDec 4, 20194 minA disingenuous, people-third solution sure to sabotage your success You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa LewisJul 10, 20196 minWriting about numbers? Here's how to hook readers—even lifelong numberphobesCaptivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa LewisJun 20, 20194 min5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing featuresWhen dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa LewisJun 13, 20195 minAre you losing sales by giving customers too much information? Your website should help customers through the process of making the best choice, not assign them a hefty research project.