Larissa Lewis
Do big words actually make you sound smarter?
Do jumbo words make us look like we’re shattering IQ records—or do they scare readers away faster than an epic whiff of Axe body spray?
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_1230,h_924,fp_0.50_0.50,q_95,enc_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.png)
Larissa Lewis
Apr 27, 202212 min
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
Larissa Lewis
Apr 7, 20224 min
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
Mar 31, 20225 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
Jan 23, 20207 min
How to write white papers that don’t send your customers to snoozeville
White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa Lewis
Dec 4, 20194 min
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
Jul 10, 20196 min
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
Jun 20, 20194 min
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
Jun 13, 20195 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
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