Larissa LewisApr 2712 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisApr 74 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisMar 315 minDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa LewisMar 86 minBecome a better writer by cozying up to WEIRDFlip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa LewisFeb 14, 20207 minB2B content that attracts customers: How to promote case studies, articles, and white papers Here’s 15 ways to promote B2B content like case studies, articles, and white papers.
Larissa LewisJan 31, 20207 minHow to structure white papers that get attention Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa LewisDec 4, 20194 minA disingenuous, people-third solution sure to sabotage your success You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa LewisNov 13, 20194 min3 ways your digital content can set the mood for sale-closing conversationDoes your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa LewisOct 24, 20196 min7 Examples of Eye-Catching Interactive Content that Make Your Business Memorable Don't just use your words. Engage customers with these 7 interactive tools guaranteed to bring your web content to life!
Larissa LewisJun 13, 20195 minAre you losing sales by giving customers too much information? Your website should help customers through the process of making the best choice, not assign them a hefty research project.
Larissa LewisMay 17, 20194 minNot everything is important: A quick guide on how to prioritize your product features Here are some quick ways to sort industry-laced jargon from the true ‘wallet-openers’ - the slam-dunk features that will motivate...
Larissa LewisMay 14, 20192 minThe Fastest Way to Lose Customers Without Even Trying: An Ineffective TaglineToo often, companies use vague or generic taglines and descriptions to describe what they do. Here's how to make one that resonates!
Larissa LewisMay 7, 20194 minThe 3 easy Cs that take your customer from confused to convinced Are you losing your customer simply because your words lack focus? Learn how to use these 3 simple content filters.