Larissa Lewis
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
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Larissa Lewis
- Apr 7
- 4 min
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
- Mar 31
- 5 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
- Mar 8
- 6 min
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
- Feb 14, 2020
- 7 min
B2B content that attracts customers: How to promote case studies, articles, and white papers
Here’s 15 ways to promote B2B content like case studies, articles, and white papers.
Larissa Lewis
- Jan 31, 2020
- 7 min
How to structure white papers that get attention
Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa Lewis
- Dec 4, 2019
- 4 min
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
- Nov 13, 2019
- 4 min
3 ways your digital content can set the mood for sale-closing conversation
Does your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa Lewis
- Oct 24, 2019
- 6 min
7 Examples of Eye-Catching Interactive Content that Make Your Business Memorable
Don't just use your words. Engage customers with these 7 interactive tools guaranteed to bring your web content to life!
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
Larissa Lewis
- May 16, 2019
- 4 min
Not everything is important: A quick guide on how to prioritize your product features
Here are some quick ways to sort industry-laced jargon from the true ‘wallet-openers’ - the slam-dunk features that will motivate...
Larissa Lewis
- May 13, 2019
- 2 min
The Fastest Way to Lose Customers Without Even Trying: An Ineffective Tagline
Too often, companies use vague or generic taglines and descriptions to describe what they do. Here's how to make one that resonates!
Larissa Lewis
- May 6, 2019
- 4 min
The 3 easy Cs that take your customer from confused to convinced
Are you losing your customer simply because your words lack focus? Learn how to use these 3 simple content filters.