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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
Larissa Lewis
Apr 27, 202212 min read
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
Larissa Lewis
Apr 7, 20224 min read
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
Mar 31, 20225 min read
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
Mar 8, 20226 min read
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
Feb 14, 20207 min read
B2B content that attracts customers: How to promote case studies, articles, and white papers
Here’s 15 ways to promote B2B content like case studies, articles, and white papers.
Larissa Lewis
Jan 31, 20207 min read
How to structure white papers that get attention
Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa Lewis
Dec 4, 20194 min read
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
Nov 13, 20194 min read
3 ways your digital content can set the mood for sale-closing conversation
Does your digital marketing set the mood for sale-closing conversation, or does it push customers away in a hurry?
Larissa Lewis
Oct 24, 20196 min read
7 Examples of Eye-Catching Interactive Content that Make Your Business Memorable
Don't just use your words. Engage customers with these 7 interactive tools guaranteed to bring your web content to life!
Larissa Lewis
Jun 13, 20195 min read
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
Larissa Lewis
May 16, 20194 min read
Not everything is important: A quick guide on how to prioritize your product features
Here are some quick ways to sort industry-laced jargon from the true ‘wallet-openers’ - the slam-dunk features that will motivate...
Larissa Lewis
May 13, 20192 min read
The Fastest Way to Lose Customers Without Even Trying: An Ineffective Tagline
Too often, companies use vague or generic taglines and descriptions to describe what they do. Here's how to make one that resonates!
Larissa Lewis
May 6, 20194 min read
The 3 easy Cs that take your customer from confused to convinced
Are you losing your customer simply because your words lack focus? Learn how to use these 3 simple content filters.
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