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tIPS & TRICKS
Become a better writer who can turn đ€ into đ€©!
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What is a brand personality? [a writerâs guide]
Learn how to use the magic of a brand personality in your copy and content writing!

Larissa Lewis
Apr 27, 202212 min read
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Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!

Larissa Lewis
Apr 7, 20224 min read
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Donât be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.

Larissa Lewis
Mar 31, 20225 min read
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Why is it so hard to write about ourselves?
Impostor syndromeâit needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose

Larissa Lewis
Mar 15, 20226 min read
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Think B2B writing is %&$! scary? Face your fears with these 8 writing tips
Itâs time to face your fears! Here are 8 writing tips to help you tackle your next writing assignment with confidence.

Larissa Lewis
Jun 24, 20217 min read
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Write spectacular content by defeating these 3 dangerous assumptions
Itâs time to defeat the common copywriting assumptions that kill the effectiveness of your web content.

Larissa Lewis
May 27, 20214 min read
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A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how youâre able to help your dream customer. Here's how to craft a compelling âvalue proposition.â

Larissa Lewis
Dec 4, 20194 min read
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Writing about numbers? Here's how to hook readersâeven lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.

Larissa Lewis
Jul 10, 20196 min read
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