Larissa Lewis
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
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tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
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Larissa Lewis
- Apr 7, 2022
- 4 min
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
- Mar 31, 2022
- 5 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
- Mar 15, 2022
- 6 min
Why is it so hard to write about ourselves?
Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose
Larissa Lewis
- Jun 24, 2021
- 7 min
Think B2B writing is %&$! scary? Face your fears with these 8 writing tips
It’s time to face your fears! Here are 8 writing tips to help you tackle your next writing assignment with confidence.
Larissa Lewis
- May 27, 2021
- 4 min
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
- Dec 4, 2019
- 4 min
A disingenuous, people-third solution sure to sabotage your success
You want your business to scream how you’re able to help your dream customer. Here's how to craft a compelling “value proposition.”
Larissa Lewis
- Jul 10, 2019
- 6 min
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
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