Larissa Lewis
What is a brand personality? [a writer’s guide]
Learn how to use the magic of a brand personality in your copy and content writing!
top of page
tIPS & TRICKS
Become a better writer who can turn 🤔 into 🤩!
![What is a brand personality? [a writer’s guide]](https://static.wixstatic.com/media/eef224_3141f4609e23449784b24956882ee67c~mv2.png/v1/fill/w_1230,h_924,fp_0.50_0.50,q_95,enc_auto/eef224_3141f4609e23449784b24956882ee67c~mv2.png)
Larissa Lewis
- Apr 7, 2022
- 4 min
Features vs. Benefits: How to tell a story that speaks beyond technical specs
Struggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa Lewis
- Mar 31, 2022
- 5 min
Don’t be afraid to go full pink
Never be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa Lewis
- Mar 15, 2022
- 6 min
Why is it so hard to write about ourselves?
Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose
Larissa Lewis
- Mar 8, 2022
- 6 min
Become a better writer by cozying up to WEIRD
Flip the tables, smash the mold, and break through the walls. Here's how to have a little fun learning to write outside your comfort zone.
Larissa Lewis
- Jun 24, 2021
- 7 min
Think B2B writing is %&$! scary? Face your fears with these 8 writing tips
It’s time to face your fears! Here are 8 writing tips to help you tackle your next writing assignment with confidence.
Larissa Lewis
- May 27, 2021
- 4 min
Write spectacular content by defeating these 3 dangerous assumptions
It’s time to defeat the common copywriting assumptions that kill the effectiveness of your web content.
Larissa Lewis
- Feb 14, 2020
- 7 min
B2B content that attracts customers: How to promote case studies, articles, and white papers
Here’s 15 ways to promote B2B content like case studies, articles, and white papers.
Larissa Lewis
- Jan 31, 2020
- 7 min
How to structure white papers that get attention
Ready with white paper topics that'll hit hard with your target market? Here's how to put it all together into the perfect white paper.
Larissa Lewis
- Jan 23, 2020
- 7 min
How to write white papers that don’t send your customers to snoozeville
White papers don’t have to be boring! The most successful ones often read like the natural extension of a conversation.
Larissa Lewis
- Jul 10, 2019
- 6 min
Writing about numbers? Here's how to hook readers—even lifelong numberphobes
Captivate customer attention by applying these clever ways to convert numbers into things people care about.
Larissa Lewis
- Jun 20, 2019
- 4 min
5 Smart Strategies for blending tech heavy data-sheets with attention-grabbing features
When dealing with highly technical products, there are in-depth technical spec sheets that need a place on the product page - but at a risk.
Larissa Lewis
- Jun 13, 2019
- 5 min
Are you losing sales by giving customers too much information?
Your website should help customers through the process of making the best choice, not assign them a hefty research project.
bottom of page