Larissa LewisApr 27, 202212 minWhat is a brand personality? [a writer’s guide]Learn how to use the magic of a brand personality in your copy and content writing!
Larissa LewisApr 7, 20224 minFeatures vs. Benefits: How to tell a story that speaks beyond technical specsStruggling to convince readers why they should care about your offering? Learn how to tell a story that speaks beyond technical specs!
Larissa LewisMar 31, 20225 minDon’t be afraid to go full pinkNever be afraid to go full pink! Find your authentic writing style to make your business a wild hub for your best customer.
Larissa LewisMar 15, 20226 minWhy is it so hard to write about ourselves? Impostor syndrome—it needles us to dull our shine in profiles, bios, and articles. With a bit of bravery you can punch it right in the nose