I remember sitting in the back of an inventors’ conference to hear about what were sure-to-be groundbreaking products and innovations. After all, these entrepreneurs and businesspeople worked tirelessly to bring their ideas into the world.
It was shocking how many fell on deaf ears. Presentations were riddled with jargon few people in the crowd understood. Visuals were swarming with numbers like bees on a hive. Ideas that deserved the spotlight were drowned by a tidal wave of tech-laden words and debilitating data dumps. In the audience: eyes were glazed over, arms were akimbo and brows were so furrowed that they near hit the floor.
There’s nothing worse than passionately working day and night on a brilliant product or business and not seeing successful results simply because you’re not being understood. It was then I knew I wanted to help people shine the brightest light on their business so they could experience what it’s like to finally “gain momentum” and have their hearts filled with the refreshed pride of success.
While everyone else in marketing seemingly flocked to work with subjects that were cute, breezy and “fun,” I fell in love with getting my hands dirty; working with traditionally complex, “dry,” dense and tech-laden businesses.
My ability to marry technical content with customer-attracting strategy combats the oft-held belief that marketing is “the stuff of fluff,” and propels a refreshed interest in jargon-laden products and services. Using my background in technical marketing, I help companies and industries whose marketing typically conjures empty stares learn how to get the right product into the hands of the right customer - and explain them in powerful ways that people understand and love.
For nearly 15 years, I've helped de-jargon all kinds of exciting industries like:
Microwave and radio frequency applications for military, industry, and aerospace
Satellite and RFID tracking technologies
Helping you communicate technically advanced information in interesting and compelling ways is how I help you make money and grow your businesses.
I’m originally from New York City, and attended the
prestigious LaGuardia High School of Music and Art for Fine Arts.
Growing up in the Big City sure harvests a passion for adventure, so I journeyed to sunny Southern California to attend Pepperdine University, majoring in Advertising with a minor in Marketing.
When not studying up on something entirely new, I can now be found venturing around Pasadena, CA relentlessly pursuing the completely wacko event (IRONMAN Triathlon) I idolized as a kid.
People often ask what is the most interesting thing I have learned about. I'd say that it was the discovery that one pays actual money to swim 2.4 miles, bike 112 miles and top off the day with a 26.2 mile run.
I’ve finished 8 IRONMAN Triathlons so far, and am currently considering coming out of retirement for a ninth.